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How this works from the inside
What we learn running campaigns, written to be useful even if you never work with us.
For creators
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How to price a partnership without shortchanging yourself
Your rate doesn't come from dividing your follower count. It comes from adding up four things almost nobody charges for separately.
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For creators
Six things to check in a partnership agreement before you sign
You don't need a lawyer to read a campaign contract. You need to know which six clauses decide whether the deal is any good.
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For brands
Micro, mid or macro: picking creator size by objective
There's no best size. There's a size that matches what you're trying to achieve, and three expensive ways to get it wrong.
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For brands
The brief that doesn't kill the authenticity
A word-for-word script performs worse and costs the same. Here's what belongs in a brief, and what to let go of.